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GOD: How do you try and translate a title like that to mobile, with small screens and keypad buttons?ĮB: We start with the story. And that's only going to get better.Īs publishers like us begin to tap into these phones potential and these phones begin to flood in to the market more and more over the next few years, I think you will see people begin to extend their experience. We think that the hardcore gamers who may not have experienced the mobile game market before because they viewed it as more of a casual game space that didn't fit into their interests will be extremely impressed by the gameplay here and what you can actually do on a phone today. The phones have gotten to the place where we can do a game like this justice, and that was not the case maybe even only a year or two ago. GOD: Ratchet and Clank and God of War are "hardcore" gamer kind of titles, but you've also talked about Jeopardy and Wheel of Fortune.ĮB: I think you're going to see a lot more hardcore gamers coming into industry as the phones and technology get better and also as the publishers begin to step up, which really what we've done with God of War. In the case of mobile games, we brought one of their IP to market about a year ago, Ratchet and Clank: Going Mobile, and God of War is our second franchise from Sony Computer Entertainment that we're brining to market, and we hope to do more in the future. It is a sister company, and we work with them like we work with other divisions of the company, the way we'd work with the Electronics side, or Sony BMG, our sister company in the music space. How do you relate internally?ĮB: Well, that's another division of what we could call "big" Sony, there's Electronics and Computer Entertainment and so on, and Sony Pictures Television is in the Sony Pictures division.
GOD: When people think "gaming" and Sony however they traditionally think of Sony Computer Entertainment. And we looked at a number of different opportunities, and we think that Snoop Dogg's position in the market, he almost transcends his music by this point as a pop-culture icon, so he hits a lot of different demographics while also meeting our urban needs, so looking at our portfolio, a Snoop Dogg title fits perfectly.
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GOD: How does a franchise like Snoop Dogg Boxing come to be?ĮB: We look out in the space, at different things that are either available or interesting across a series of genres, and we were looking to fill a hole that we had with some more urban, casual gaming content. We try and balance the portfolio between all of these different aspects. It follows on the heels of a successful Snoop Dogg title we developed last year called Snoop Dogg Boxing. We're in the business of acquiring titles and licensing brands on a regular basis within our core business, and we view mobile in the same way. Sony Computer Entertainment in particular. So our biggest properties there are Wheel of Fortune and Jeopardy, as I said, and we're always looking to create extensions to those games to make them yet more interesting and interactive to consumers.Īfter that we also look to our sister companies. We do exactly the same thing in the television space. So we're releasing some Spider-Man games because we think the Spider-Man franchise and brand transcends the box-office and has real longevity. We're releasing a Casino Royale game and we'll be releasing more James Bond games, and the other is Spider-Man.
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So this year we're only releasing mobile games based around two movie franchises that we think meet the criteria. What we've learned is to be much more choosy about developing franchises even from within our own company, to only develop titles that we think will have more longevity and really connect with the mobile gaming community. I think we and many of the Hollywood Studios where they would make a lot of mobile games based around movie titles, and they were highly dependent on the success of the movie, and they would mirror the box office, so when a movie dropped out of the top few slots, the mobile game would do the same. And then what we decide is what we think will be a solid mobile brand or not.
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GOD: Is it easier to create games based on Sony Pictures Television IP as you're part of the company?ĮB: For all brands and franchises from within Sony Pictures, so within Colombia Tristar movie division as well as for the TV division we've got the first rights to develop the properties for the mobile space.